Chris Heuer, talking about death of advertising at the Northern Voice 09 conference.

TiVo killed advertising, well it was the start, choice is what killed it. The ability to skip by commercials and watch what we want to watch.

More choices more opportunity to interact. (Facebook, Twitter etc) “The ability to share the ability to improve on.” Chris say.

We are tired of being advertised to, search (google) gave us choice to be able to search for what we want, not have it pushed to us.

Education people builds trust.  The medium is change, are we changing with it?